The classic 60/40 portfolio once delivered steady growth and balance, but today’s markets tell a different story. Inflation, volatility, and shifting correlations have left many investors asking if 60/40 is dead. This article breaks down why the old model is under pressure and how modern portfolio construction can help investors build strategies that actually work.

“Don’t Sell Stocks to Buy Toilet Paper” highlights how panic-driven selling during market swings can hurt investors. Short-term fear shouldn’t derail long-term goals. Staying invested, even in uncertain times, is key to preserving growth and avoiding losses caused by emotional decisions.

Business owners often believe their investments are diversified — until their own business undermines that assumption. True diversification means mixing assets with different risk behaviors, understanding correlation, and factoring your business’s risk profile into your portfolio. When you treat your business as part of your broader financial picture, you can better manage risk and avoid putting all your eggs in one basket.