In times of market turmoil, fear can drive investors to sell low—but this article makes the case that staying calm and buying when prices fall often leads to stronger long-term results. You can’t predict the bottom, but those who continue to invest through the drops—while focused on fundamentals—are usually the ones who benefit when the market recovers.

“Don’t Sell Stocks to Buy Toilet Paper” highlights how panic-driven selling during market swings can hurt investors. Short-term fear shouldn’t derail long-term goals. Staying invested, even in uncertain times, is key to preserving growth and avoiding losses caused by emotional decisions.

Business owners often believe their investments are diversified — until their own business undermines that assumption. True diversification means mixing assets with different risk behaviors, understanding correlation, and factoring your business’s risk profile into your portfolio. When you treat your business as part of your broader financial picture, you can better manage risk and avoid putting all your eggs in one basket.